About Us

Martin's Fishing Tackle — Where Every Cast Begins

From a Small Idea to a Local Shop

Martin's Fishing Tackle didn't start with a grand business plan or a corporate boardroom strategy. It started with a simple, deeply personal passion — a love for fishing that was passed down through generations and grew into something far greater than any single catch.

Our founder, Martin, grew up spending his earliest mornings on the shores of Southern California's lakes, rivers, and coastlines. Some of his most vivid childhood memories involve waking before dawn, the sky still painted in shades of indigo and grey, casting a line into the still water alongside his father and grandfather. Those quiet hours on the water taught him patience, respect for nature, and an appreciation for the simple but profound joy of a fishing trip well spent. More than that, they taught him the critical importance of having the right gear — the lure that triggers a strike, the hook that holds true, the line that doesn't fail when a trophy fish decides to run.

As Martin grew older, his passion for fishing only deepened. He began spending weekends not just fishing, but studying tackle. Through years of on-the-water experience, he developed a firsthand understanding of what works, what doesn't, and why.

The Birth of a Tackle Shop

By the time Martin opened Martin's Fishing Tackle at 2821 S Western Ave in the heart of Los Angeles, California, he had already spent years as the person everyone in his circle turned to for fishing advice. Friends, family members, coworkers, and even strangers at the boat ramp would ask him the same questions: What lure should I use? Where's the best spot? How do I rig this? He was always happy to help, but he noticed a recurring problem — most big-box sporting goods stores offered overwhelming walls of tackle with no real guidance. Online retailers offered convenience but lacked the personal touch and honest advice from someone who had actually used the product on the water.

Our team brings over 10 years of experience in the fishing tackle industry, and that depth of knowledge shapes everything we do — from the products we select to the advice we give every customer who walks through the door or visits our site.

A Curated Selection, Not Just a Stocked Shelf

One of the foundational principles of Martin's Fishing Tackle is curation. We carefully evaluate every product before it makes it onto the shelves or the website. We won't sell anything we wouldn't use ourselves on the water. This commitment to quality over quantity means our customers can trust that every item in our store has earned its place through real-world performance.

Our product range focuses on two core categories:

  • Saltwater Lures: A focused collection of proven saltwater lures including surface poppers, sinking stickbaits, floating walkers, and casting irons — designed for pelagic and inshore species in coastal conditions. Our lineup includes the Chug Norris popper series, Madscad sinking stickbaits, Riptide floating and sinking lures, Ridgeback casting irons, and the Slidekick surface iron.

  • Fishing Tools: Precision-built stainless steel tools for rigging and on-the-water use, including split ring pliers, braid scissors, bait shears, side cutters, bent nose pliers, and crimping pliers — built to handle saltwater conditions.

Every product on our shelves and website is accompanied by detailed specifications and honest descriptions, so you know exactly what you're getting before you buy.

A Commitment to the Angler

What truly sets Martin's Fishing Tackle apart is our commitment to the angler. We understand that fishing is more than a hobby for many of our customers — it's a tradition, a source of peace, a way to connect with family and friends. We take that seriously.

Every interaction at Martin's Fishing Tackle — whether it's in-store, over the phone, or through our online shop — is guided by a set of core values:

  • Honesty: We give straightforward, honest advice. If a product isn't right for your needs, we'll tell you. If there's a better option, we'll point you to it. We'd rather earn your trust than make a quick sale.

  • Expertise: Our team doesn't just sell tackle — we use it. We fish regularly across Southern California and stay current with the latest techniques and product developments. When you ask us a question, you're getting an answer rooted in real experience.

  • Quality: We stand behind every product we sell. We partner with manufacturers known for their craftsmanship and reliability. If something doesn't meet our standards, it doesn't make it to our shelves.

  • Accessibility: We believe everyone deserves access to great fishing gear and honest guidance, regardless of their budget or experience level. We carry options at a range of price points and are always happy to help customers find the best value for their needs.

  • Sustainability: We care about the waters we fish and the ecosystems that support them. We encourage responsible fishing practices, support local conservation efforts, and advocate for catch-and-release where appropriate.

Serving Los Angeles and Beyond

Located on South Western Avenue in Los Angeles, Martin's Fishing Tackle serves anglers from across the greater Los Angeles area. Whether you're based in South LA, Downtown, Hollywood, the South Bay, the San Fernando Valley, or the Inland Empire, our shop is easily accessible.

For customers who prefer to shop from home, our online store brings the full Martin's Fishing Tackle experience to your doorstep. We offer free standard shipping on all orders across the contiguous United States, because we believe that great tackle should be accessible to every angler, no matter where they're located.

Come Visit Us

Whether you're gearing up for your first fishing trip or your thousandth, we'd love to see you at Martin's Fishing Tackle. Stop by our shop at 2821 S Western Ave, Los Angeles, CA 90018, give us a call at +1 (323) 419-9032, or reach out to us online at info@martinsfishingtackle.com. We're always happy to talk fishing, recommend the right tackle for your next session, or just share a good fish story.

Because at Martin's Fishing Tackle, every cast begins with the right gear, the right advice, and a team that genuinely cares about your time on the water.

Tight lines. See you on the water.

— The Martin's Fishing Tackle Team